Changes in Duell’s Management Team

1.7.2026 16:45:42 EEST | Duell Oyj | Changes in board/management/certified adviser/auditor/liquidity provider

In line with Duell’s strategy renewed in spring 2026, the company aims for a more agile and efficient operating model, with supply chain management and digital services at the core to enhance customer services. As part of the implementation of the strategy, the company has decided to change the composition of its Management Team. The CEO will assume a more active role in sales management, and the Management Team will be streamlined. As of 1 July 2026, Duell’s Management Team will consist of the following persons:

Tomi Virtanen, Chief Executive Officer
Caj Malmsten, Chief Financial Officer
Heidi Markkanen, Chief Digital Officer
Jukka Smolander, Supply Chain Director

The Commercial Director, HR Director and Investor Relations Director will no longer serve as members of the Management Team.

In addition to the Management Team, the following persons will report to the Chief Executive Officer:

Jarkko Ämmälä, Commercial Director
Pete Lloyd, Managing Director, Duell UK
Jean-Marc Autheman, Managing Director, Duell France
Marianna Kiviranta, Customer Service, Marketing and Communications Director

The Investor Relations Director Pellervo Hämäläinen will report to the Chief Financial Officer.

Further information

Tomi Virtanen, CEO
Duell Corporation
+358 40 707 1937
tomi.virtanen@duell.eu

Certified Advisor

Oaklins Finland Ltd
+358 9 612 9670

Duell Corporation (Duell) is an import and wholesale company based in Mustasaari, Finland, established in 1983. Duell imports, manufactures, and sells products through an extensive distribution network in Europe covering approximately 8,500 dealers. The range of products includes over 100,000 items under more than 500 brands. The assortment covers spare parts and accessories for Motorcycling, Bicycling, ATVs/UTVs, Snowmobiling, Marine and Garden/Forest categories. Logistics centres are in Finland, Sweden, Netherlands, France, and the UK. Duell’s net sales in 2025 was EUR 127 million and it employs 200 people. Duell’s shares are listed on the Nasdaq First North Growth Market Finland marketplace. www.duell.eu.