Huddly AS - Commencement of the subscription period in the subsequent offering

NOT FOR RELEASE, PUBLICATION OR DISTRIBUTION, IN WHOLE OR IN PART, DIRECTLY OR
INDIRECTLY, IN AUSTRALIA, CANADA, JAPAN, HONG KONG, SOUTH AFRICA OR THE UNITED
STATES OR ANY OTHER JURISDICTION IN WHICH RELEASE, PUBLICATION OR DISTRIBUTION
WOULD BE UNLAWFUL. THIS ANNOUNCEMENT DOES NOT CONSTITUTE AN OFFER OF ANY OF THE
SECURITIES DESCRIBED HEREIN.

Oslo, 16 September 2026: Reference is made to the stock exchange announcement
published by Huddly AS ("Huddly" or the "Company", ticker: HDLY) on 15 September
2026 regarding the launch of a subsequent offering (the "Subsequent Offering")
of up to 500,000 new shares in the Company (the "Offer Shares") at a
subscription price of NOK 22.00 per share (the "Offer Price"), raising gross
proceeds of up to NOK 11 million, and the registration of a national prospectus
in connection with the Subsequent Offering (the "Prospectus").

The subscription period in the Subsequent Offering will commence today, 16
September 2026 at 09:00 CEST, and expires on 25 September 2026 at 16:30 CEST
(the "Subscription Period").

The Subsequent Offering is, subject to applicable laws, directed towards
existing shareholders in the Company as of 26 August 2026, as registered in the
Norwegian Central Securities Depository, Euronext Securities Oslo ("VPS"), on 28
August 2026 pursuant to VPS' T+2 settlement procedure (the "Record Date"), who
(i) were not included in the pre-sounding phase of the Private Placement, (ii)
were not allocated offer shares in the Private Placement, and (iii) are not
resident in a jurisdiction where such offering would be unlawful or, for
jurisdictions other than Norway, that would require any prospectus, filing,
registration, or similar actions (the "Eligible Shareholders").

Each Eligible Shareholder will be granted 0.104773 non-transferable subscription
rights (the "Subscription Rights") for each Share held by such Eligible
Shareholder in the Company as of the Record Date, rounded down to the nearest
whole number of Subscription Rights. Each Subscription Right will, subject to
applicable laws, give the right to subscribe for, and be allocated, one (1)
Offer Share. The Company reserves the right to reduce the number of Offer Shares
per Subscription Right in the event that (i) additional Eligible Shareholders
are identified after the date of the Prospectus, and (ii) the Company receives
in excess of 500,000 valid subscriptions from Subscription Rights in the
Subsequent Offering. Any such reduction will be made on an equal basis and
uniformly applied to all subscribers in the Subsequent Offering.
Oversubscription by Eligible Shareholders will be permitted. No subscription
without Subscription Rights will be permitted.

The Subscription Rights must be exercised to subscribe for Offer Shares before
the expiry of the Subscription Period on 25 September 2026 at 16:30 CEST.
Subscription Rights that are not exercised prior to the expiry of the
Subscription Period on 25 September 2026 at 16:30 CEST, will have no value and
will lapse without compensation to the holder.

Subscriptions for Offer Shares must be made by submitting a correctly completed
subscription form ("Subscription Form") to the Manager (as defined below) during
the Subscription Period. Subscription of Offer Shares by subscribers who are
residents of Norway with a Norwegian personal identification number (Nw.:
fødselsnummer), may be made by way of online subscription. The Subscription Form
and further instructions regarding the subscription procedure are available in
the Prospectus. 

The payment for Offer Shares allocated to a subscriber falls due on or about 30
September 2026. Subject to timely payment of the Offer Shares subscribed for and
allocated in the Subsequent Offering, the issuance and delivery of the Offer
Shares is expected on or about 7 October 2026, following registration of the
share capital increase pertaining to the Subsequent Offering, with the Norwegian
Register of Business Enterprises (the "NRBE"), expected on or about 6 October
2026. The first day of trading of the Offer Shares on Euronext Growth Oslo is
expected on or about 7 October 2026. 

The completion of the Subsequent Offering remains subject to (i) the Board
resolving to increase the Company's share capital by issuance of the Offer
Shares, pursuant to the authorisation granted by the extraordinary general
meeting on 11 September 2026, (ii) duly made payments of the Offer Shares by the
subscribers, (iii) registration of the share capital increase pertaining to the
Subsequent Offering with the NRBE, and (iv) issuance and delivery of the Offer
Shares to the subscribers in the Subsequent Offering in VPS. 

Please see the Prospectus for more information about the Subsequent Offering and
the subscription procedures. The Prospectus, including the Subscription Form, is
made electronically available at the following website:
www.paretosec.com/transactions.

Subscriptions may only be made on the basis of the Prospectus.

Advisors
Pareto Securities AS is acting as sole manager and bookrunner (the "Manager") in
connection with the Subsequent Offering. 
Advokatfirmaet Simonsen Vogt Wiig AS is acting as legal counsel to the Company.

Contacts
For more information, please contact:
Jon Øyvind Eriksen, chair of the board of directors, +47 93 06 03 30,
admin@sonstad.no 
Abhijit Saha Banik, CFO, +47 40 83 09 64, abi.banik@huddly.com

Disclosure

This information is subject to the disclosure requirements pursuant to section
5-12 of the Norwegian Securities Trading Act.

About Huddly AS

Disruptive innovation is our heartbeat at Huddly. We're committed to pushing
technology and challenging the status quo in order to empower human
collaboration. Combining our industry-leading expertise in artificial
intelligence, software, hardware, and UX, we craft intelligent camera systems
that enable inclusive and productive teamwork. Huddly cameras are designed to
provide high-quality, AI-powered video meetings on major platforms, including
Microsoft Teams, Zoom, and Google Meet. With upgradable software, durable
hardware, and engaging user experiences, they are the ideal choice for
organizations seeking a future-proof, scalable, and sustainable solution.
Founded in 2013, Huddly is headquartered in Oslo, Norway, with presence in the
US and EMEA and distribution globally. 

Important notice

This announcement is not, and does not form a part of, any offer to sell, or a
solicitation of an offer to purchase, any securities of the Company. The
distribution of this announcement and other information may be restricted by law
in certain jurisdictions. Copies of this announcement are not being made and may
not be distributed or sent into any jurisdiction in which such distribution
would be unlawful or would require registration or other measures. Persons into
whose possession this announcement or such other information should come are
required to inform themselves about and to observe any such restrictions. 

The securities referred to in this announcement have not been and will not be
registered under the Securities Act, and accordingly may not be offered or sold
in the United States absent registration or an applicable exemption from the
registration requirements of the Securities Act and in accordance with
applicable U.S. state securities laws. The Company does not intend to register
any part of the offering or their securities in the United States or to conduct
a public offering of securities in the United States. Any sale in the United
States of the securities mentioned in this announcement will be made to, or on
behalf of, (i) persons in the United States reasonably believed to be "qualified
institutional buyers" ("QIBs") as defined in Rule 144A under the U.S. Securities
Act, in offerings exempt from, or in a transaction not subject to, the
registration requirements of the U.S. Securities Act, provided such persons
satisfy to the Company that they are eligible to participate on such basis, and
(ii) outside the United States to certain persons in offshore transactions in
compliance with Regulation S under the U.S. Securities Act, and in accordance
with any applicable securities laws of any state or territory of the United
States or any other jurisdiction.

In any EEA Member State, this communication is only addressed to and is only
directed at qualified investors in that Member State within the meaning of the
Prospectus Regulation, i.e., only to investors who can receive the offer without
an approved prospectus in such EEA Member State. The expression "Prospectus
Regulation" means Regulation 2017/1129 as amended together with any applicable
implementing measures in any Member State. In the United Kingdom, this
communication is only addressed to and is only directed at Qualified Investors
as defined in paragraph 15 of Schedule 1 to the Public Offers and Admissions to
Trading Regulations 2024, and that are (i) investment professionals falling
within Article 19(5) of the Financial Services and Markets Act 2000 (Financial
Promotion) Order 2005 (as amended) (the "Order") or (ii) persons falling within
Article 49(2)(a) to (d) of the Order (high net worth companies, unincorporated
associations, etc.) (all such persons together being referred to as "Relevant
Persons"). These materials are directed only at Relevant Persons and must not be
acted on or relied on by persons who are not Relevant Persons. Any investment or
investment activity to which this announcement relates is available only to
Relevant Persons and will be engaged in only with Relevant Persons. Persons
distributing this communication must satisfy themselves that it is lawful to do
so.

Matters discussed in this announcement may constitute forward-looking
statements. Forward-looking statements are statements that are not historical
facts and may be identified by words such as "believe", "expect", "anticipate",
"strategy", "intends", "estimate", "will", "may", "continue", "should" and
similar expressions. The forward-looking statements in this release are based
upon various assumptions, many of which are based, in turn, upon further
assumptions. Although the Company believes that these assumptions were
reasonable when made, the assumptions are inherently subject to significant
known and unknown risks, uncertainties, contingencies and other important
factors which are difficult or impossible to predict and are beyond the
Company's control. 

Actual events may differ significantly from any anticipated development due to a
number of factors, including without limitation, changes in investment levels
and need for the Company's services, changes in the general economic, political
and market conditions in the markets in which the Company operates, the
Company's ability to attract, retain and motivate qualified personnel, changes
in the Company's ability to engage in commercially acceptable acquisitions and
strategic investments, and changes in laws and regulation and the potential
impact of legal proceedings and actions. Such risks, uncertainties,
contingencies and other important factors could cause actual events to differ
materially from the expectations expressed or implied in this release by
forward-looking statements. The Company does not provide any guarantees that the
assumptions underlying the forward-looking statements in this announcement are
free from errors nor does it accept any responsibility for the future accuracy
of the opinions expressed in this announcement or any obligation to update or
revise the statements in this announcement to reflect subsequent events. You
should not place undue reliance on any forward-looking statements in this
announcement. 

The information, opinions and forward-looking statements contained in this
announcement speak only as at its date, and are subject to change without
notice. The Company does not undertake any obligation to review, update,
confirm, or to release publicly any revisions to any forward-looking statements
to reflect events that occur or circumstances that arise in relation to the
content of this announcement. Neither the Manager nor any of its affiliates make
any representation as to the accuracy or completeness of this announcement and
none of them accept any responsibility for the contents of this announcement or
any matters referred to herein. 

This announcement is for information purposes only and is not to be relied upon
in substitution for the exercise of independent judgment. It is not intended as
investment advice and under no circumstances is it to be used or considered as
an offer to sell, or a solicitation of an offer to buy any securities or a
recommendation to buy or sell any securities in the Company. Neither the Manager
nor any of its affiliates accept any liability arising from the use of this
announcement. 

This announcement is an advertisement and is not a prospectus for the purposes
of the Prospectus Regulation as amended together with any applicable
implementing measures in any EEA Member State (or as it forms part of the United
Kingdom domestic law by virtue of the European Union Withdrawal Act 2018), and
repealing Directive 2003/71/EC (as amended) as implemented in any Member State.

This information has been submitted pursuant to the Securities Trading Act §
5-12 and MAR.

implementing measures in any EEA Member State (or as it forms part of the United\
Kingdom domestic law by virtue of the European Union Withdrawal Act 2018)\, and\
repealing Directive 2003/71/EC (as amended) as implemented in any Member State.\
\
This information has been submitted pursuant to the Securities Trading Act §\
5-12 and MAR.\