NAS: Norwegian and Strawberry to establish joint company for loyalty programmes
2023-06-27 08:30:00
Norwegian today announced that it will enter into a partnership with Strawberry
(former Nordic Choice Hotels), which offers a wide range of leading hotels,
restaurants and spas, including over 225 hotels across the Nordics. The
companies will develop a stand-alone entity that will provide added value to the
members of the companies' respective loyalty programmes. The entity will be
jointly held with Norwegian and Strawberry each retaining an equal ownership
stake.
Additional parties will also be invited to join the partnership, further
increasing the attractiveness for the companies' customers, as well as those of
other parties. Final closing of the transaction is expected to take place in the
fourth quarter of 2023 and is subject to certain closing conditions.
The companies will hold a joint press conference with Strawberry owner and
founder Petter Stordalen and Norwegian CEO Geir Karlsen at 10:00 CET at
Amerikalinjen, Jernbanetorget 2 in Oslo.
For further information, please contact:
Jesper M. Hatletveit, Investor Relations at Norwegian Air Shuttle ASA Tel: +47
906 64 401
Norwegian Air Shuttle ASA
Fornebu, 27 June 2023
This information is considered to be inside information pursuant to the EU
Market Abuse Regulation and is subject to the disclosure requirements pursuant
to Section 5-12 the Norwegian Securities Trading Act. This stock exchange
announcement was published by Jesper M. Hatletveit, VP Investor Relations at
Norwegian Air Shuttle ASA, on 27 June 2023 at 08:30 CET.