SmartCraft strengthens Enterprise operating model to improve execution, efficiency and profitability

The Enterprise Business Area includes Clixifix, Congrid, Coredination, Locka and Homerun. Under the new structure, the business area will be organised more consistently with SmartCraft’s other business areas, with clearer ownership, stronger governance and improved coordination across commercial, product, technology and operational functions. 

The changes are intended to accelerate decision-making, improve resource allocation and reduce organisational complexity, while creating a stronger foundation for future growth and increased collaboration across the portfolio. 

Jeremias Jansson, CEO of SmartCraft, commented: 
"Enterprise is an important part of SmartCraft’s long-term strategy, but we need a clearer and more scalable operating model to realise its full potential. By strengthening ownership, execution and coordination across the business area, we create a better foundation for customer value, improved profitability and future platform development. This is a practical step towards building a stronger and more efficient SmartCraft." 

The new operating model is expected to improve operating leverage and resource efficiency across the Enterprise Business Area while creating better conditions for long-term growth, improved customer retention and stronger collaboration across the portfolio.
 
Financial impact 
The initiative is expected to generate annual savings of approximately 15 million SEK when the reduction of resources is fully implemented. The changes will be put into effect during the second half of 2026 and the the financial impact from these savings is expected to be in full effect from Q1 2027.

The implementation will involve one-off restructuring costs recognized in Q2 2026 of approximately 7 million SEK.