LINK Mobility (LINK) recently launched its global GSMA compliant Rich
Communications Services (RCS) API and partnered with Selligent Marketing Cloud
for RCS. 

LINK's single RCS API and integrated SaaS solutions enable brands to have
increased reach and shortened time-to-market for RCS campaigns, customer care
and Natural Language Processing (NLP) / Artificial Intelligence (AI) chatbots.
LINK is the RCS launch partner for mobile network operators in several countries
and has direct access to over 80 operators globally. 

Selligent Marketing Cloud is an advanced SaaS omnichannel marketing platform.
The partnership makes Selligent Marketing Cloud one of the first marketing
automation platforms in Europe to make the RCS channel available to its
customers.

RCS, or SMS 2.0, is the next generation of traditional SMS messaging on Android
mobile devices and includes images, carousels, videos, maps and calls to action
buttons within the application. The richer feature set allows brands to engage
in conversations with their customers which drives better open rates, engagement
scores and click rates. As a result, RCS campaigns can provide a Return On
Investment (ROI) 5 times higher than traditional SMS. 

For individual brands, the creation of RCS campaigns will be complicated, with
different approaches and levels of support across the many mobile network
operators. LINK has 30 local offices in 19 countries which assist brands in
building their RCS campaigns and offer customer care in local languages. 

On 1 February 2022, LINK was awarded 'Best RCS Provider' Platinum Winner by
Juniper Research at their "Future Digital Awards". Juniper Research's "Future
Digital Awards" recognizes organizations that have made outstanding
contributions to their industry and are positioned to make a significant impact
in the future. The award highlights LINK's innovative RCS messaging product
which provides a leading proposition for brands. LINK is currently working with
several global brands that are using RCS for both promotional and transactional
messaging.

"We are very pleased to take a leading global role in leveraging the new RCS
technology as part of our omnichannel CPaaS strategy. Combined with chatbots,
brands can now handle large volumes of customer-initiated messages and
facilitate automated customer conversations. The increased engagement leads to
excellent ROI metrics for our customers", says Guillaume Van Gaver, CEO of LINK.


For further information, please contact

Tom Rogn, VP Investor Relations 
+47 94 85 56 59 
tom.rogn@linkmobility.com


About LINK Mobility 

LINK is a leading global provider of mobile messaging and communications
platform as a service (CPaaS) solutions for increased engagement. The company
serves enterprise, SME, and government customers. LINK offers a wide range of
innovative and scalable mobile solutions, creating valuable digital convergence
between businesses and customers, governments and citizens, platforms and users.
LINK has 47,000 customer accounts globally and exchanges more than 10 billion
messages a year. LINK is listed on the Oslo Stock Exchange under the ticker
LINK. For more information about LINK, please see www.linkmobility.com 

This information is subject to the disclosure requirements pursuant to section
5-12 of the Norwegian Securities Trading Act