Acast Creative Studios, the branded content arm of Acast, has debuted its first original production Mind If We Talk? in partnership with BetterHelp. This eight-part podcast explores mental health discussions and aims to reduce stigma. This is BetterHelp's, a leading global advertiser in the podcasting industry, newest branded content project.

"We’ve been a global leader in podcast advertising for the last several years, and it continues to be a highly effective channel for us,” said Brittany Clevenger, Senior Director of Growth Marketing at BetterHelp. “Building on that success, we’re excited to evolve into long-form branded content. At BetterHelp, we've been committed to expanding access to therapy globally, which made Acast the perfect partner to bring this to life, with their leadership in podcasting and extensive network of local shows across numerous international markets.”

Acast Creative Studios was formed through the combining of Acast’s existing creative team with the acquisition of Wonder Media Network. Established to unlock new creative potential for brands in podcasting, Acast Creative Studios offers advertisers and creators a full-service solution for storytelling - from concept and production to campaign delivery and marketing.

“We highly value our work in assisting global companies like BetterHelp with their audio strategies,” said Emily Villatte, Acting CEO and CFO of Acast. “Beyond delivering ads for brands like BetterHelp, Acast empowers them as a partner to craft rich, resonant content that truly captivates audiences. This delivers value to listeners and optimizes campaign effectiveness for advertisers."

The podcast will also feature video episodes for YouTube and an omnichannel marketing campaign, including social-first content for Instagram, TikTok and other social channels alongside audio advertisements across Acast’s extensive podcast network. Mind If We Talk? launches on May 22.