“This new platform is a major step in democratizing the global podcast advertising industry as it allows advertisers to start their podcast advertising journey on a scale that works for their business needs and budgets. For Acast it opens up yet another revenue channel where we are able to target a broader base of our podcast inventory and automize advertising sales even further. This is an important step in our strategy to become the number one player in the podcasting industry”, says Ross Adams, CEO of Acast. 

Acast’s self-serve platform is available to advertisers globally just in time for the holiday shopping season. According to Deloitte’s annual holiday forecast, retail sales are expected to total nearly $1.5 trillion during the November to January timeframe. 

Amid those projections, small and medium sized businesses (SMBs), are well-poised to experience higher demand this season. In fact, according to Capterra’s 2022 Holiday Retail Preparations Survey, 63% of SMBs expect to see higher holiday profits compared to 2021. Moreover, this same survey found that 45% of SMBs expect to offer more holiday deals this year because of inflation and 85% expect to increase holiday marketing spend across one or more channels.

In addition to SMBs, Acast’s self-serve platform is a smart route for podcasters to also become advertisers and promote their own shows and products to their relevant audiences within the podcast environment.

Acast is the global leader in podcast advertising that works with more than 2,400 advertisers each year. In addition to small businesses, Acast also partners with major brands including Amazon, State Farm, Macy’s, Ikea, Klarna, Ulta Beauty, and more.

For more information on Acast’s self-serve platform, please visit: https://www.acast.com/advertising/self-serve.