Bifogade filer
The Athletic Partners with Acast for Exclusive Ad Sales
Prenumeration
Beskrivning
| Land | Sverige |
|---|---|
| Lista | First North Stockholm |
| Sektor | Informationsteknik |
| Industri | Kommunikation |
Partnership brings more than 35 sports podcasts with over 100 million annual global listens to Acast’s network.
Acast, the world’s largest independent podcast company, today announces a joint sales representation partnership with The Athletic - a New York Times company with a staff of more than 500 people covering daily sports stories and the world’s biggest sports moments. The Athletic is a network with a portfolio of more than 35 high quality podcasts covering every major sport including the NFL, NBA, MLB, NHL, WNBA, College Football, Premier League, and F1.
“By joining forces with as prominent a sports brand as The Athletic, we can offer advertisers a top-tier, brand-protected setting with unmatched reach and engagement. The Athletic’s network is home to some of the most trusted voices in sports media, and their worldwide audience is an ideal match for Acast’s international reach,” said Ross Adams, CEO at Acast.
The partnership will see Acast have exclusive sales rights to audio ads, podcast sponsorships, podcast video, and branded content across The Athletic’s podcast network, working alongside the brand’s in-house commercial team to offer a full-funnel sales integration.