The new brand and visual identity will provide a strong platform for further growth and globalization of Addnode Group. The new purpose presents Addnode Group as an add on growth accelerator for companies that provides systems and technologies for a sustainable future. The new identity positions Addnode Group as a passionate and growth-oriented group.

“We are proud of our strong history of growth. Addnode Group´s new brand identity will support our continued growth and geographical expansion. “Digitalization for a better society” radiates our strong ambition to support a transition to a more sustainable society, enabled by Addnode Groups technology and 2,700 skilled employees”, says Johan Andersson, CEO and President of Addnode Group.

Values
In connection to defining our purpose, we have reframed Addnode Groups core values:

• Entrepreneurial Spirit - Our mindset encompasses innovation, creativity, curiosity, adaptability and a passion for delivering value in the marketplace. We seize opportunities and act so that success is guaranteed.
• Long-Term Commitment - Our investments and commitments are made with determination, patience, resilience, and focus on long-term development and growth.
• Simplicity - We strive for simplicity in everything we do, meaning that we don’t get lost in details or inefficient organisation.

New website
To emphasize the new brand identity, we have also reworked our visual identity. Please visit our new website to get a first impression of both our new corporate and visual identity, www.addnodegroup.com.