To promote children's understanding of their actions and their consequences on the environment, Gröna Hjältar has developed a completely new initiative. By participating in various green activities and challenges, such as donating clothes and toys, children accumulate points and at the same time learn to consume less and contribute to the circulation of used clothes and toys. The points they collect can then be used in a shop where Albert now offers membership to children and their parents.
 
Gröna Hjältar's target group is preschools and schools in the Stockholm area, which matches Albert well. Gröna Hjältar has initially released the project in the Stockholm area, but is expected to expand to more municipalities in Sweden in the long term. 
 
"We are happy to be able to contribute to Gröna Hjältar. We strive for learning to be both fun and rewarding, just as Gröna Hjältar wants it to be fun and rewarding to contribute to a more sustainable future. We both want to make society a better place for tomorrow's generation. ", says Kajsa Lernestål, Head of Marketing at Albert.
 
"For us, it was a matter of course to contact Albert, who we consider to be a leading player in educational apps for children. With Albert as a partner, we make it fun and rewarding for children to learn about how they can affect the environment through conscious choices. Together we take responsibility and create the conditions for future problem solvers to make a difference – for them and their green future.", says Joseph Tekie, CMO and one of the founders of Gröna Hjältar.