In July 2022, Albert was able to announce a brand new collaboration with Story House Egmont ("Egmont"). The collaboration includes a licensing that gives Albert the opportunity to use the character Bamse in the app "Jaramba" in the form of interactive exercises and games. The collaboration is launched today and Albert can now offer children to learn together with Bamse.
 
Albert provides children and young people with digital tools so that they can find joy in learning at their own pace from an early age. In 2022, the Jaramba app was acquired, where younger children aged 2-5 have access to over 800 films, books, songs and games that inspire children to play their way to knowledge. The app already has well-known characters such as Babblarna, Hello Kitty and Pino and now also Bamse. 
 
Both parties see great potential in the collaboration and there are strong synergies between Albert's values of giving children and young people a positive relationship with education and Bamse's tradition of spreading knowledge to children. 
 
- We are happy about the collaboration with Jaramba and look forward to more children being able to play and learn with Bamse and his friends. Spreading knowledge with the help of Bamse is something that Bamse's creator Rune Andréasson did back in the 60s, says Charlotta Borelius, Development Manager at Egmont. 
 
– We have seen a great interest in having characters from well-known brands and children's characters in Jaramba, both from existing and new users. To now be able to present Bamse in the app feels incredibly fun! We strongly believe that this will contribute to an increased incentive for children to use the app and build on their knowledge bank, while we can also attract new users to the app, says Kajsa Lernestål, Head of Marketing at Albert.