Satu brings 15+ years’ experience in digital marketing focused on customer acquisition and subscription growth. At Star Stable, she led a global performance team across 13+ markets with responsibility for acquisition, CRM, and e-commerce, delivering ROI-positive growth and successful app launches.

In her new role, Satu will focus on scaling teams, accelerating growth in existing markets, and driving go-to-market (GTM) playbooks for Albert’s edtech expansion. This will enable more children across our markets to benefit from Albert’s engaging, fun, and personalised learning experience.

“We’re delighted to welcome Satu to our Group Management Team, where she will lead the Albert Business Unit. Her extensive SaaS experience, solid track record, and energetic leadership are exactly what we need for our next phase of profitable growth,” said Fredrik Bengtsson, CEO of Albert Group. “I also want to sincerely thank Kajsa Lernestål for her valuable contributions to the Group, and I wish her the best of luck in her next endeavour.”