The agreement is a pilot agreement which runs until the end of April 2023. Albert commits to train Impressive Relations staff within its entire product portfolio to give potential customers in the best possible in-store demonstration and walkthrough of Albert's product portfolio.

"From the inception, Albert has worked focused on democratizing education and it is great fun to now be able to make this possible together with Impressive Relations and MediaMarkt. We are excited about the opportunity to give families a proper demonstration of our digital education platform live in stores and see this as an additional vehicle and channel to reach out and educate the market about our platform. We are impressed by the results generated for other brands and see this as a high-quality but also cost-effective forum for a dialogue with potential customers. We believe this collaboration and channel complements our existing digital marketing mix and customer acquisition channels well," says Kajsa Lernestål, Head of Marketing at Albert.

The collaboratiom agreement is entered into immediately with a pilot period of approximately three (3) months and Impressive Relations will receive a fixed compensation per generated customer for Albert. If the agreement is not terminated by either party at the pilot's expiration date, the agreement is automatically continued. The agreement doesn’t guarantee any minimum volumes but when fully rolled out it indicates approximately 2.500 customer meetings per day.