The background to the launch is partly Albert’s already strong position in the other Nordic countries which indicates a positive outlook for Finland, partly that Albert during a longer period of time has seen a strong demand for their products from potential Finnish customers.
 
- We already today have a strong position in the Nordics, which is part of our strategy to be the number one player in Europe, and entering the Finnish market is a natural next step on the European expansion. Besides having a strong position in other Nordic markets, which gives us good pre-requisites to succeed in Finland, we have also received a continuous inflow of requests from potential Finnish customers to offer a Finnish version of the product. Consequently, it is with great pleasure we can now meet those requests and, in addition to see our business grow, also help Finnish families with children with fun and qualitative learning, says Jonas Mårtensson, COO.
 
- We have a competitive and attractive offer in our annually recurring quarter four campaign. Therefore, this is a good opportunity to also launch in Finland via heialbert.fi with the same offer as in the other established markets. We look forward to meeting our objectives to convert enough volumes of parents to paying customers in this campaign. Those insights will further increase our confidence in Finland’s profit potential and will be the foundation for further investments in the market, continues Kajsa Lernestål, Head of Marketing.