Through the partnership, Bambuser will now refer VVEND to brands seeking to launch and enhance their video commerce initiatives. As specialists in innovative shoppable video, VVEND’s consultants help brands drive digital revenue, engagement, loyalty, and growth, through elevated and captivating “shoppertainment”. The collaboration and inception of VVEND was inspired by Kay’s experience leading and hosting NET-A-PORTER’s livestream series, which enabled viewers to purchase outfits in real-time.

“VVEND was born out of a shared belief with Bambuser that video commerce isn’t just a trend, it’s a fundamental shift in how brands connect and build relationships with their communities, and how customers want more from their online shopping experiences,” said Kay Barron, Founder of VVEND. “Together, we’re empowering brands to create more meaningful interactions, through authentic storytelling, expert product curation, entertainment and human connection.”

“Few people have as much first-hand knowledge of live shopping as Kay,” said Maryam Ghahremani, CEO at Bambuser. “We’re excited to work with VVEND as we continue to provide brands with the tools and confidence to activate shoppable video, an increasingly essential way to engage today’s digital audiences.”

As a dedicated agency, VVEND offers bespoke fashion, beauty and lifestyle content strategies, creative direction, and live shopping workshops, alongside end-to-end production and optimisation of cross-platform content. Its services span hosting, talent casting and training, content road-mapping, and targeted launch planning, as well as e-commerce video, imagery, and paid media.