Stockholm, 25 Oct. 2022 – Bambuser announces today that Amway, an entrepreneur-led health and wellness company, has signed a 12-months master subscription agreement for One-to-Many and One-to-One Live Video Shopping.
The One-to-Many and One-to-One services allow a host to connect with just one or many viewers at a given time. The agreement gives Amway the rights to use Live Video Shopping One-to-Many and One-to-One in all of Amway’s markets and with Amway Business Owners (ABOs). The service will go live with 16 of Amway’s markets in Europe starting in November 2022.

“Live Commerce is a useful digital tool for social selling and community building in the age of online shopping,” said Sharon Chen, Director of Product Management, Connected Social Commerce at Amway. “One-to-Many and One-to-One shopping is in-line with Amway’s vision to make it easier for the ABOs to be successful.”