New Bambuser research reveals 1 in 5 US shoppers use AI to find products

The research showed that: 

• 19% of US consumers now use ChatGPT or AI search to discover new products, nearly level with brand websites (21%) 
• Among US males, 25% say AI search is already their primary discovery method. The number-one use case is deals and price comparisons
• 78% of Americans say they're more likely to buy after watching a product video. Amongst Brits, this figure falls to 67% 
• Brands without embedded video are losing sales at the moment of decision: 50% of UK and US shoppers leave brand sites mid-session to find "real life" videos on TikTok or YouTube before buying, rising to 72% among US 30–44s 
• 51% of Americans have tried live shopping, including 38% of consumers aged 60+. UK adoption sits at 23%, but 66% of those unfamiliar say they'd try it, rising to 77% among UK 18–29s 
• 74% of UK Gen Z and 57% of US 18–29s believe AI will fully recreate the social experience of physical shopping

The full report can be accessed here
"We are entering a new era of agentic commerce. Consumers are increasingly turning to AI to find inspiration and make faster, more confident purchasing decisions, and the brands that win will be the ones whose products, content, and experiences are built to be found, understood, and recommended by AI. That's the opportunity we're helping our customers seize." says Maryam Gharemani, CEO of Bambuser.
This year, Bambuser launched GEO Discovery, transforming video into the structured data brands need to surface across AI search, and supported ASOS in launching ASOS Stylist, a shoppable styling app built directly inside ChatGPT.