The collaboration will culminate in an exclusive, live-streamed shopping event titled ‘Shop With Stella: Winter 2025’. Hosted by Stella McCartney herself alongside house friend Eva Mendes on September 22nd, viewers will get a first-hand look at the brand’s new Winter 2025 collection, ‘Laptop to Lapdance’, through a first-of-its-kind immersive, innovative, and interactive digital styling experience. Shot at Stella McCartney’s headquarters in London, the presentation will be powered by Bambuser’s Live Video Shopping technology – allowing audiences worldwide to engage in real time, ask questions, and purchase pieces directly as they appear on screen. Stella and Eva explore the ‘Laptop to Lapdance’ message behind the Winter 2025 collection and its day-to-night house codes, as well as delving into sustainable innovations, including vegan snakeskin alternatives incorporating fungi mycelium.

“This partnership is a true testimony to the fact that Bambuser is leading the way for luxury to tap into this new way of engaging with their audience,” said Maryam Ghahremani, CEO of Bambuser. “Live video shopping brings storytelling, interactivity, and emotion to the forefront – We’re incredibly impressed by the Stella McCartney team’s vision and are proud to support them as they begin this exciting new chapter in their video commerce journey.”

According to the Bain-Altagamma Luxury Goods Worldwide Market Study, digital engagement and younger consumers are driving the industry’s next wave of growth. With ‘Shop With Stella: Winter 2025,’ Stella McCartney and Bambuser are meeting this demand head-on, merging sustainability storytelling with immersive video commerce.

Why it matters

• Consumer demand for live‑streamed luxury is accelerating.
• Interactive formats drive intent to purchase, increasing engagement and reducing returns – metrics Bambuser has already leveraged with other luxury clients.
• Sustainability storytelling is stronger live, putting Stella’s ethos and materials front-and-center in a way that static visuals cannot.

This unique event underscores both brands’ commitment to innovation, transparency and meaningful customer engagement. By bringing Stella McCartney directly to its global community through an interactive digital experience, this partnership redefines what it means to shop luxury fashion online.

How to watch
Watch the Shop With Stella: Winter 2025 digital styling experience exclusively at stellamccartney.com on September 22nd.