This year’s iGB Awards took place last night where the Better Collective Co-founders were awarded with the “Affiliate Idol - Lifetime Achievement Award”. The award is an honorful testimony to the depth and breadth of the Better Collective business, which Jesper Søgaard and Christian Kirk Rasmussen co-founded back in 2002.

Better Collective has established itself as a leading pioneer within the industry, and the award pays tribute to the spectacular growth journey that Jesper and Christian have steered Better Collective through. 

Commenting on why the two had been handpicked for the award - by the iGB Affiliate team - Stephen Carter from Clarion Gaming stated: “This is a story about two guys, one portal and big dreams […] For this year’s panel, there could only be two recipients of our Affiliate Idol Award, as we pay tribute to Jesper and Christian’s incredible 20-year growth journey […]. This [the acquisition of Betting Expert] was the first of a series of highly strategic and skillfully integrated acquisitions that transformed Better Collective into the powerhouse we see today”.

Jesper Søgaard, Co-founder & CEO: “I speak for Christian too, when I say that it is an incredibly humbling feeling to not only have been considered but chosen to receive the Affiliate Idol Award. Christian and I may have laid the foundation for something great but without our dedicated colleagues, Better Collective would not be where it is today. I am very honored but also trust that with our vision to become the Leading Digital Sports Media Group, ‘the best has yet to come’.”.