Bifogade filer
CDON Group reaffirms its growth agenda and targets 2027 EBITDA approaching ~100 mSEK
Prenumeration
Beskrivning
| Land | Sverige |
|---|---|
| Lista | First North Stockholm |
| Sektor | Handel & varor |
| Industri | Detaljhandel |
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CDON AB (publ) (“CDON Group”) clarifies a strategic roadmap to accelerate its journey toward Nordic market leadership. As previously discussed in September 2025, CDON Group continues to focus on executing four well defined growth initiatives to expand market share and drive long-term value creation.
Building on recent operational improvements, CDON Group is progressing from stabilization to growth through four targeted initiatives, outlined below:
- Retail media: Monetize ~100m visits with sponsored listings and premium formats that add high-margin revenue while protecting the shopping experience
- Nordic growth: Win share in DK, FI and NO through improved assortment and merchant base, and valuable customer experience improvements
- Brand marketing: Put CDON and Fyndiq back on the radar with a phase-gated, measurable brand program to re-introduce both brands in all Nordic countries
- Tech resource boost: Increase engineering bandwidth to accelerate priority initiatives and increase AI-boosted innovation
2026 is an investment year, where costs are expected to weigh on near-term profitability while building long-term capabilities. To enable transparency, actual incremental costs for the initiatives will be reported quarterly.
Overall, CDON Group remains committed to the previously communicated 50 mSEK of incremental annual EBITDA from the growth initiatives in 2027 and aims for 2027 EBITDA to approach ~100 mSEK.