Currently serving as Head of Digital Sales at SAS, Scandinavian Airlines, Adam will oversee Cheffelo’s efforts to efficiently attract high-value customers. In this role, he will lead digital sales, brand development and reactivation efforts, reporting directly to the CEO and joining Cheffelo’s Management Team.

“I’m very pleased to have Adam join us as Chief Growth Officer. His success in digital marketing and customer acquisition, along with his leadership experience at SAS, will be a strong asset to our team. The rest of the team and I are excited to welcome Adam in January and we look forward to the impact his new perspectives will have on our business,” said CEO Walker Kinman.

"I feel inspired to join Cheffelo's journey ahead, and I’m looking forward to leading the efforts to increase our focus on identifying, acquiring & growing high-value customers to our strong brands across markets, offering an efficient & customer-centric digital experience," said Adam Björklund.

Following solid profitability and four consecutive quarters of growth, Cheffelo has announced structural changes to its organization to become even more customer-centric, digital-first, and sales-driven, with the appointment of a CGO being a key component of this update.