Since the beginning of 2024, Citira has established itself as a new emerging actor on the Swedish tire services market, combining tire service, retreading and rim refurbishment, and distribution under one roof. Today, Citira Sweden provides tire services across 99 tire shops and 2 retreading sites, its fleet business serves more than 42,000 vehicles. As an organization, Citira Sweden is home to 700+ employees, form Skåne in the south to Norrbotten in the north.

Urban will lead the entire Citira Sweden business. He brings extensive experience in building highly commercial organization and driving profitable growth within private equity–owned companies and service networks. He joins Citira from the workshop chain Werksta, where he successfully built one of Sweden’s leading vehicle repair chains, and accelerated its commercial performance.

“We are pleased to welcome Urban to Citira” says David Boman, CEO of Citira. “With his impressive track-record and deep experience in leading large customer-focused service organizations, he will be instrumental in taking Citira Sweden into the next phase of growth”.

“Citira has built an impressive business in Sweden, with a clear vision to build a customer focused tire management partner. I look forward to working with our talented Swedish team and building a new rising star in the Swedish market” says Urban Tibbelin, Head of Sweden at Citira.

Urban Tibbelin assumed his position 3rd of November 2025.