This agreement will see Codemill implement Cantemo Media Asset Management (MAM), hosted in a Hybrid Cloud, with Accurate.Video (Validate, JIT, Subtitle) for content operations, and Pulse IT workflow orchestration from technology partner Embrace. The contract also includes Digital Services (DS) and a Support SLA.

The project focuses specifically on innovation to support their subscription VOD service, a consumer-facing entertainment platform that combines live, on-demand, and app-based viewing within a broadband-led ecosystem.

Following a competitive process, the telco selected Codemill to support an urgent migration from its legacy vendor to a new media supply chain infrastructure using Codemill's products and services. Key customer needs identified were to streamline content operations, media management, workflow automation and technology integration, with a platform that could support both on-premise and hyperscale cloud workflows equally. They further appreciated Codemill's long-standing commitment to developing intuitive software with flexibility, which was seen as essential to support their ongoing digital transformation needs.

“We are happy to act quickly to help this key player on the UK market to move away from legacy implementations and  transform their media supply chain,” said Maria Hellström, CEO of Codemill. “It has been a pleasure to create this future proof solution together with this customer and our partner Embrace in true collaboration.”