Diadrom Holding AB (publ) (the company), a leading provider of services and products in Autotech diagnostics, is strengthening its team with a new Marketing and Sales Director for its consulting business.

It has been previously communicated that the former Marketing and Sales Director, Viktor Eliasson, would assume the role of CEO of Diadrom Software AB starting from January 1, 2024. This move aims to intensify the company's focus on its product business.

Joakim Hökegård, the new Marketing and Sales Director, will focus on marketing, sales, and business development of the consulting business in the subsidiary Diadrom Systems AB. Joakim is a veteran in marketing and sales, with a long and successful career behind him. He has held roles as a management consultant, sales manager, marketing director, and CEO of an advertising agency. His most significant experiences include several successful years as a business developer and communication strategist at the IT consulting company HiQ.

"I am very pleased with our recruitment of Joakim Hökegård as the new Marketing and Sales Director. With his successful career, experience, and extensive network within the Gothenburg business network, I am convinced that this will strengthen Diadrom's offering to all our customers," says Carl Johan Andersson, CEO of Diadrom.

Joakim's arrival is an important part of the company's strategy to strengthen its market position and further develop its consulting operations and offerings. With his solid experience and established network, he is expected to significantly contribute to the company's growth and success.