Done CRM is built on a modern technology stack and designed to be AI-ready from the ground up, enabling automation, real-time data utilization, and intelligent workflow execution across systems. Over the past months, the solution has been tested with pilot customers, generating strong feedback on usability, flexibility, and AI-powered capabilities.

Ahead of today’s announcement, interest has been substantial with a significant number of companies already secured on the waiting list. Done CRM is now available to waitlist members, with broader access opening progressively as the company scales onboarding. Companies interested in early access can register at: www.done.ai/crm

What is a CRM? A CRM (Customer Relationship Management) system is software that helps a company manage, track, and improve its interactions and relationships with customers across sales, marketing, and support.

Positioned in a large and accelerating CRM market

The CRM market is one of the largest and fastest-growing segments in enterprise software. The Nordic market represents several billion SEK annually, while the European market exceeds EUR 20 billion. Globally, the CRM market is estimated at more than USD 90 billion and continues to expand, driven by digitalization, automation, and increasing adoption of AI in business workflows.

Done.ai is entering this market with a differentiated, AI-powered product and a scalable go-to-market model. In addition to new customer acquisition, the company will leverage its existing customer base and partner network to drive cross-sell and upsell of Done CRM, creating a capital-efficient growth model with significant expansion potential.

Done.ai will provide further updates on market ambitions, growth targets, and monetization strategy in connection with the presentation of its financial targets later in April.

Redefining CRM for the AI era

Traditional CRM systems are often complex, rigid, and not designed for an AI environment. Done CRM is built to address this gap, positioning itself as a next-generation platform where AI is embedded at the core of how businesses manage customer relationships and workflows.

“We have spent a lot of effort building the foundation for this moment.” says CEO Staffan Herbst., “Done OS exists because SMEs deserve a platform where their tools, data and workflows work together. By integrating Done CRM as the first module into Done OS, we are taking a decisive step towards our vision of a unified, AI-powered operating system for SMEs, where customer relationships, business data and workflows are connected on a single intelligent layer. “CRM evolves from a system of record into a system of action, where data, communication, and workflows are continuously processed and executed through AI.”

Phased rollout supporting scalable growth

The launch of Done CRM will follow a phased rollout strategy. The initial phase focuses on onboarding customers from the waiting list, followed by a controlled expansion phase, before a full commercial launch.

This approach allows Done.ai to scale adoption while maintaining product quality and optimizing the user experience as demand increases.

Foundation for platform monetization and future modules

Done CRM represents the first step in the broader rollout of Done OS, which aims to become a unified platform for business applications powered by AI. By embedding CRM as a core module, Done.ai is establishing a foundation for further product expansion, deeper integrations, and increased monetization across its platform. The company sees significant long-term potential in combining multiple systems into a single AI-powered layer, increasing customer lifetime value and strengthening platform retention.