From Waitlist to Full Launch
Following the announcement in April 2026, Done.ai has onboarded customers from its waitlist through a controlled rollout designed to maintain product quality and optimize the onboarding experience at scale. The response has been positive, and the company is now opening access broadly across the Nordic market.

Done OS, the platform on which Done CRM lives, continues its rollout as additional native applications are developed and brought to market throughout 2026.

Done CRM: Customer Management, First Piece of the Puzzle
Done CRM is the first native application within Done OS and is not a traditional CRM with AI features added on top. It is built for AI from its foundation and its architecture enables the system to understand context, surface intelligent insights, and can act on data in ways that conventional relational database systems cannot.

Done CRM can also read invoice history, account balances, and payment behaviour directly from ERP data within Done OS, which can trigger upsell signals, churn alerts, and next best actions. Sales teams can get the full context they need without switching systems.

"Done CRM is a first step of what we have been building towards. A CRM that does not just store customer data but understands it, can act on it, and surfaces the right move at the right time. This is what it can look like when CRM evolves from a system of record into a system of action, and it lives natively inside Done OS so that everything a business needs is connected on a single intelligent layer. For SMEs, this will fundamentally change how they can run their business." Says CEO Staffan Herbst

A Platform Built to Expand
The Done CRM launch marks the beginning of a broader rollout. Done.ai will continue to expand Done OS with additional native applications, building on the company's established product strategy across business software and embedded financial services. Each addition deepens the intelligence and value of the platform as a whole, increasing customer lifetime value, strengthening retention, and expanding the monetization surface across the Done OS ecosystem.

Done OS is built on a foundational belief: that small and medium-sized businesses deserve the same quality of intelligent infrastructure that large enterprises have long taken for granted. By unifying core business applications, data, and workflows on a single AI-powered platform, Done OS eliminates the fragmentation that costs SMEs time, money, and competitive edge every single day.

A Large Market and a Clear Path to Monetization
The Nordic CRM market alone is estimated at more several billion SEK annually.

Done.ai enters this market with a structurally differentiated product: AI embedded at the core from the ground up, and a go-to-market model that leverages an existing customer base and partner network to drive capital-efficient growth through cross-sell and upsell.

Done.ai targets approximately SEK 45 million in CRM revenue by 2028, representing around 10 percent of its organic growth plan, accessible through its network of approximately 45,000 SMEs through its current direct customers and ERP partners.

Sign Up
Businesses interested to sign up for Done CRM can access it now at: www.done.ai/crm