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Elliptic Labs Celebrates 200 Smartphone Models to Date with Two New HONOR Launches
2025-07-25 07:00:00

Oslo, Norway --- Elliptic Labs (OSE: ELABS), a global AI software company and the world leader in AI Virtual Smart Sensors™ currently deployed in over half a billion devices, is marking a major milestone with the launch of its AI Virtual Proximity Sensor™ INNER BEAUTY® on the HONOR X70 Series - bringing the total number of smartphone models shipping with the AI Virtual Smart Sensor Platform™ to 200. Both the HONOR X70 and X70i smartphones are shipping to the global market. The HONOR X70 uses Elliptic Labs’ partner Qualcomm's Snapdragon 6 Gen 4 chipset. The HONOR X70i uses Elliptic Labs’ partner MediatTek’s Dimensity 7025 Ultra chipset. Elliptic Labs signed the contract for these shipments in March 2024. 
 
“Elliptic Labs has achieved quite an accomplishment shipping our AI Virtual Smart Sensor Platform on 200 smartphone models,” said Laila Danielsen, CEO of Elliptic Labs. “This launch of the HONOR X70 Series smartphones means Elliptic Labs has now shipped 9 HONOR smartphone models in 2025 and a total of 38 smartphone models across all of our smartphone customers year to date 2025,” “We have demonstrated our technological leadership in AI, sensor fusion, and contextual intelligence in the smartphone industry and look forward to many more innovations and amazing devices with our global smartphone customers.” 

AI Virtual Proximity Sensor INNER BEAUTY
Elliptic Labs’ AI Virtual Proximity Sensor detects when a user holds their phone up to their ear during a call, allowing the smartphone to turn off its display and disable its screen’s touch functionality. This keeps the user’s ear or cheek from triggering unwanted actions during the call, such as hanging up or dialing numbers. Turning off the screen also helps conserve battery life.

Proximity detection is a core capability that is used in all smartphones, but Elliptic Labs’ AI Virtual Proximity Sensor is a unique, software-only solution that delivers robust proximity detection without the need for a dedicated hardware sensor. By replacing hardware sensors with software sensors, the AI Virtual Proximity Sensor reduces device cost and eliminates sourcing risk.

Contacts
Investor Relations: 
Lars Holmøy
Lars.Holmoy@ellipticlabs.com

PR Contact:
Patrick Tsui
pr@ellipticlabs.com

About Elliptic Labs
Elliptic Labs’ AI Virtual Smart Sensor Platform™ brings contextual intelligence to devices, enhancing user experiences. Our technology uses proprietary deep neural networks to create AI-powered Virtual Smart Sensors that improve personalization, privacy, and productivity.

Currently deployed in over 500 million devices, our platform works across all devices, operating systems, platforms, and applications.  By utilizing system-level telemetry data to cloud-based Large Language Models (LLMs), the AI Virtual Smart Sensor Platform delivers the unrivaled capability to utilize output data from every available data source. This approach allows devices to better understand and respond to their environment, making technology more intuitive and user-friendly. At Elliptic Labs, we’re not just adapting to the future of technology – we’re actively shaping it. Our goal is to continue pushing the boundaries of contextual intelligence, creating more intuitive and powerful experiences for users worldwide.

Elliptic Labs is headquartered in Norway with presence in the USA, China, South-Korea, Taiwan, and Japan. The company is listed on the Oslo Stock Exchange.  Its technology and IP are developed in Norway and are solely owned by the company. 

Trademark
INNER BEAUTY is a registered trademark of Elliptic Labs.

AI Virtual Smart Sensor, AI Virtual Smart Sensor Platform, AI Virtual Proximity Sensor, AI Virtual Presence Sensor, AI Virtual Connection Sensor, AI Virtual Gesture Sensor, AI Virtual Heartbeat Sensor, and AI Virtual Breathing Sensor are trademarks of Elliptic Labs.

All other trademarks or service markets are the responsibility of their respective organizations.

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HONOR X70 Series

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Elliptic Labs Celebrates 200 Smartphone Models to Date with Two New HONOR Launches

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