Playdigious has contracted a distribution partner to manage the application process for Loop Hero to gain approval for release on the Chinese market. In collaboration with the distribution partner, a publishing partner has also been contracted for the subsequent release for the success title that was released on mobile earlier this year.

“Enabling a longer commercial lifespan for our games by expanding distribution to new platforms and geographic markets is a key part of the Playdigious strategy. The titles we have released so far in China have done very well, most notably Dead Cells which is enjoying an enduring popularity on the Chinese market. We are now ramping up our efforts in China for both approved games and our pipeline of games in the process of approval. Loop Hero is our newest flagship title, and we have engaged two excellent partners to ensure the best possible application submission and subsequent release,” says Abrial Da Costa, CEO, Playdigious.

Releasing games in China is proceeded by an application process which typically takes at least a year, the time frame varies on a case-to-case basis. Playdigious has previously released Evoland II, Dead Cells and Dungeon of the Endless: Apogee on the Chinese market after granted approval. Applications for three additional games are pending, including one for award-winning title Spiritfarer. Negotiations for distribution, including the submission and handling of applications, and publishing for another two titles are underway.