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Haypp Group Strengthens U.S. Product Range With FDA‑Authorized on! PLUS
2026-03-19 07:45:00

Haypp Group AB (publ) (HAYPP.ST | OM:HAYPP) the leading e-commerce retailer of smoke-free nicotine products, primarily nicotine pouches, is pleased to announce that on! PLUS nicotine pouches, produced by Altria are now available on Haypp’s US sites Nicokick.com and Northerner.com.
 
on! PLUS is the first new to the US market product to receive a Marketing Granted Order (MGO) as part of FDA’s pilot program for nicotine pouches. Products from three other manufacturers are also awaiting MGO decisions as part of the same pilot program.

For more information contact:
Markus Lindblad
Head of External Affairs
+46 (0) 708153983
markus.lindblad@hayppgroup.com
 
Erik Bloomquist, CFA
Head of Investor Relations
+46 (0) 76 885 64 83
erik.bloomquist@hayppgroup.com

Haypp in brief

Haypp Group is leading the global shift from smoking to reduced risk alternatives. With roots in the pioneering smoke-free alternative markets of Scandinavia, Haypp uses its regulatory expertise and e-commerce leadership to bring compelling value to over 1.1 million consumers. Operating through eleven distinct e-commerce brands, the Group is active in six countries in Europe and the USA. Haypp Group's e-commerce sites include: Snusbolaget.se and Northerner.com.

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Haypp Group Strengthens U.S. Product Range With FDA‑Authorized on! PLUS

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