October – December 2024

• Net sales increased by 23 per cent on a LFL basis (8 per cent reported) to SEK 915.2 m (846.8). In constant currency, net sales increased by 8 per cent.
• 38 per cent LFL* (16 percent report) volume growth in the nicotine pouch category during the quarter.
• The gross margin amounted to 17.1 per cent (13.4).
• Adjusted EBITDA amounted to SEK 56.7 m (37.5), corresponding to an adjusted EBITDA margin of 6.2 per cent (4.4).
• Adjusted EBIT amounted to SEK 36.4 m (21.2), corresponding to an adjusted EBIT margin of 4.0 per cent (2.5).
• Operating profit totaled SEK 26.3 m (11.1), including items affecting comparability of SEK –0.1 m (0.0).
• Profit for the quarter amounted to SEK 15.2 m (–2.9).
• Earnings per share before dilution amounted to SEK 0.51 (–0.10).
• Number of orders increased to 1,217 thousand (1,168) with an average order value of SEK 689 (679).
• Active customers were 571 thousand (531) at the end of the quarter.

*LFL measurement shows growth rates excluding the impact of US Zyn shortage, discontinuation of Tobacco and state closures

Net sales for the fourth quarter increased by 23 per cent on a LFL basis to SEK 915 m (847). In constant currency, net sales increased by 8 per cent. Gross profit increased to SEK 157 m (113), corresponding to a gross margin of 17.1 per cent (13.4). Adjusted EBIT for the fourth quarter increased to SEK 36 m (21). The adjusted EBIT margin increased to 4.0 per cent (2.5).

“Nicotine pouch (NP) volumes increased 42 per cent in 2024 on a LFL basis, also consistent with the prior four-year CAGR. In Q4, nicotine pouch volume rose 37% LFL vs the prior year and accounted for 62 per cent of the Group’s volume”, says Haypp Groups CEO Gavin O’Dowd.

The full Q4 report is attached in its entirety to this press release and on the company´s website: https://hayppgroup.com/investor-relations/reports-and-presentations/

Haypp Group will hold a webcast conference call in English at 09.00 am CET today. Haypp Group will be represented by President and CEO Gavin O´Dowd and CFO Peter Deli, who will present the interim report and answer questions. To participate or for further information – https://haypp-group.events.inderes.com/q4-report-2024

For more information and contact
Markus Lindblad
Head of External Affairs:
+46(0)708153983
markus.lindblad@hayppgroup.com

Erik Bloomquist
Head of Investor Relations:
+44(0)7525421916
erik.bloomquist@hayppgroup.com

FNCA Sweden AB
Certified Advisor

Haypp in brief
Haypp Group spearheads the global transformation from smoking to healthier product alternatives. With origins in Scandinavia, extensive experience from pioneering markets in smoke-free alternatives, and being a leader in the e-commerce sector, Haypp Group is taking the vision of inspiring healthier enjoyment for millions to a global scale. With eleven e-commerce brands, the Haypp Group is present in seven countries, where we served more than 1,140,000 active customers in 2024. Haypp Group’s e-commerce site collection includes, among others, https://www.snusbolaget.se/ and https://www.northerner.com/