Markus Schwingel has been appointed as new CEO of Hedin Automotive in Switzerland, effective January 1, 2023. He holds an MBA in Entrepreneurship and brings with him three decades of broad and deep automotive experience.

Markus Schwingel comes from the position as CEO and co-owner of Alpina Group, which was acquired by Hedin Automotive AG, a subsidiary to Hedin Mobility Group, in October 2022. He succeeds Marcus Larsson, who remains CEO for Hedin Mobility Group’s BMW division with operations in Norway, Sweden, Finland, and Denmark, in addition to Switzerland. Marcus Larsson is also interim Chief Operating Officer of Hedin Mobility Group.

“I am very pleased that Markus has accepted the role as CEO for us in Switzerland. Markus has a longstanding track record of accomplishments across retail and aftermarket, combined with extensive leadership experience. This makes him well-suited to further drive development and growth in what is a strategically important region for us. He has the vision and ambition to lead Hedin Automotive Switzerland through the next exciting stages”, said Marcus Larsson.

“It’s an honour to take the baton from Marcus. I am both humbled, proud and excited at the prospect of leading our top power teams under the leadership of our newly formed country management. Driven by the Hedin Automotive Next Level-strategy, we will achieve our growth potential as well as creatively shape the transformation in the automotive industry”, said Markus Schwingel.

“I look forward to working with old and new colleagues to realise that opportunity, with a collective ambition to strengthen our brand, enhance our customer experience and grow our operations even further.”

New country management
Hedin Automotive has grown rapidly since entering the Swiss market by the end of 2020. With the recent acquisition of Alpina Group, the company expanded its geographical footprint to the East welcoming 140 new colleagues to the growing team. Hedin Automotive Switzerland is today the second largest BMW dealer group in Switzerland, with six dealerships as well as three state-of-the-art body shops.

“As Hedin Automotive and Alpina Group now join forces, we will restructure the company to operate in a more efficient and professional manner. We are now reshaping the organisation into what we believe is the right way to achieve our targets, where the new structure is a key enabler. It’s all about people, competence and transformation”, said Markus Schwingel.

The new line-up of Hedin Automotive Switzerland's Country Management Team consists of members from Hedin Automotive and the Alpina Group as part of the company´s plans to continuously adapt to the changes and opportunities taking place in the Swiss market.

• Markus Schwingel, CEO
• Daniel Engelberger, CFO
• Lukas Wehrle, CBA (Chief Business Administrator)
• Andreas Joos, Head of After Sales
• Lukas Hörler, CSO (Chief Sales Officer)
• Pier Greco, Head of HR
• Silvia Knorr, CMO (Chief Marketing Officer)
• Patric Andrae, Head of Ineos & New Car Brands
• Vito Bellino, Head of Parts Group