Founded in 1986 and headquartered in Wales, GreenThumb is the UK’s largest lawn care provider with a nationwide network and a loyal base of almost 300,000 subscribing customers. The company combines deep horticultural expertise with a customer-centric approach and has established the most trusted brand in the market.

Through this collaboration, KEYTO and GreenThumb aim to accelerate innovation, enhance operational excellence, and deliver long-term customer value. With a shared commitment to quality, service, and sustainability, the partnership represents a significant milestone for both companies.

Magnus Agervald, CEO of KEYTO Group, comments:
“GreenThumb is an exceptional company with a strong brand, a loyal customer base, and dedicated teams across the UK. By joining forces, we are taking an important step toward shaping the future of home services. We remain open to partnering with great companies and teams and look forward to further acquisitions both in the UK, Nordics and internationally.”

Paul Edwards, Managing Director of GreenThumb, adds:
“KEYTO Group shares our values and ambition to deliver outstanding customer experiences while continually evolving. Together, we can unlock new opportunities for our customers and collegues as we enter the next chapter of our journey.”

Want to join KEYTO Group? – please contact Gustav Thott, Head of M&A and Corporate Development at KEYTO Group, on email: gustav.thott@keytogroup.com