– It’s fantastic to see e-commerce return to record-breaking levels in terms of revenue, transaction volume, and new customers. We are very pleased with the strong start to Black Week, says Rickard Lyko, CEO of Lyko.

Retail also set new milestones, with all 32 Lyko stores contributing to a highly successful Black Friday. The Lyko FabShip Store on Drottninggatan in Stockholm stood out by smashing all previous records and delivering the best sales day ever for a Lyko store. Nearly 4,000 customers shopped there during the Friday.

– The entire company has spent months preparing for the year’s largest sales period. I’m incredibly proud of our amazing employees, who continuously optimize processes, technology, and logistics. Our central warehouse in Vansbro is performing at record levels, and combined with efforts across the organization, we’re able to deliver a first-class experience to our customers, Rickard Lyko continues.

To handle the high volumes, the Vansbro warehouse has been running 24/7, with an additional 120 staff brought in to meet demand during this period.

– The energy in the organization is at its peak after such a strong start to Black Week. We still have plenty to give as we head into the weekend and the rest of the holiday shopping season, concludes Rickard Lyko.