Lördag 14 Februari | 03:42:14 Europe / Stockholm

Prenumeration

Kalender

Est. tid*
2027-02-12 07:00 Bokslutskommuniké 2026
2026-10-22 07:00 Kvartalsrapport 2026-Q3
2026-07-17 07:00 Kvartalsrapport 2026-Q2
2026-05-05 N/A X-dag ordinarie utdelning LYKO A 0.00 SEK
2026-05-04 N/A Årsstämma
2026-04-28 07:00 Kvartalsrapport 2026-Q1
2026-02-13 - Bokslutskommuniké 2025
2025-10-23 - Kvartalsrapport 2025-Q3
2025-07-18 - Kvartalsrapport 2025-Q2
2025-04-29 - X-dag ordinarie utdelning LYKO A 0.00 SEK
2025-04-28 - Årsstämma
2025-04-25 - Kvartalsrapport 2025-Q1
2025-02-13 - Bokslutskommuniké 2024
2024-10-18 - Kvartalsrapport 2024-Q3
2024-07-18 - Kvartalsrapport 2024-Q2
2024-04-30 - X-dag ordinarie utdelning LYKO A 0.00 SEK
2024-04-29 - Årsstämma
2024-04-25 - Kvartalsrapport 2024-Q1
2024-02-13 - Bokslutskommuniké 2023
2023-10-19 - Kvartalsrapport 2023-Q3
2023-07-18 - Kvartalsrapport 2023-Q2
2023-05-02 - X-dag ordinarie utdelning LYKO A 0.00 SEK
2023-04-28 - Årsstämma
2023-04-27 - Kvartalsrapport 2023-Q1
2023-02-10 - Bokslutskommuniké 2022
2022-10-18 - Kvartalsrapport 2022-Q3
2022-07-15 - Kvartalsrapport 2022-Q2
2022-04-29 - X-dag ordinarie utdelning LYKO A 0.00 SEK
2022-04-28 - Årsstämma
2022-04-27 - Kvartalsrapport 2022-Q1
2022-02-10 - Bokslutskommuniké 2021
2021-10-27 - Kvartalsrapport 2021-Q3
2021-07-16 - Kvartalsrapport 2021-Q2
2021-04-26 - X-dag ordinarie utdelning LYKO A 0.00 SEK
2021-04-23 - Årsstämma
2021-04-21 - Kvartalsrapport 2021-Q1
2021-02-11 - Bokslutskommuniké 2020
2020-10-23 - Kvartalsrapport 2020-Q3
2020-07-16 - Kvartalsrapport 2020-Q2
2020-04-27 - X-dag ordinarie utdelning LYKO A 0.00 SEK
2020-04-24 - Årsstämma
2020-04-22 - Kvartalsrapport 2020-Q1
2020-02-11 - Bokslutskommuniké 2019
2019-04-29 - X-dag ordinarie utdelning LYKO A 0.00 SEK
2019-04-26 - Årsstämma
2019-02-19 - Bokslutskommuniké 2018
2018-10-26 - Kvartalsrapport 2018-Q3
2018-08-21 - Kvartalsrapport 2018-Q2
2018-04-26 - X-dag ordinarie utdelning LYKO A 0.00 SEK
2018-04-25 - Årsstämma
2018-04-25 - Kvartalsrapport 2018-Q1
2018-02-16 - Bokslutskommuniké 2017

Beskrivning

LandSverige
ListaFirst North Stockholm
SektorHandel & varor
IndustriDetaljhandel
Lyko Group är verksamt inom detaljhandeln. Bolaget erbjuder försäljning av skönhetsprodukter inom hud- och hårvård. Försäljning sker via webbplatser och fysiska butiker, med störst marknad inom Norden. Förutom ovannämnda produkter består portföljen av kosttillskott, samt hand- och fotvård som huvudsakligen säljs under externa varumärken. Huvudkontoret ligger i Vansbro.

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2026-02-13 07:00:00

The fourth quarter delivered strong growth, with net sales increasing 17% to SEK 1,278m. For the full year, we reached SEK 3,963m, up 11% compared with 2024. We welcomed more than 350,000 new customers during the quarter, and our Norwegian market surpassed SEK 1 billion in annual sales. These results reflect the strength of our customer proposition and the investments we have made in recent years.

However, the quarter did not meet our profitability expectations. I want to be direct about that, and about how we are going to address it. The fourth quarter was characterized by intense promotional activity across the market. We made a deliberate choice to strengthen our market position and invest in customer acquisition, supported by the capacity of our new automated warehouse. That decision delivered on growth but came at a higher margin cost than we anticipated, further impacted by continued consumer caution.
 
WHAT WE CONTROL – AND WHAT WE ARE CHANGING
While market conditions were challenging, several of the factors that impacted our results were within our control. We are now taking concrete action.
 
We are implementing a cost reduction program that will deliver approximately SEK 100m in annual savings (excluding one-off restructuring costs) and affect around 70 FTEs, once fully in effect. This is a disciplined response to a quarter that underperformed, built on tangible opportunities to improve productivity. The investments we have made in infrastructure, technology, and organization over the past years now allow us to operate more efficiently, and we intend to capture that potential.
 
We are also strengthening our commercial discipline, with clearer guidelines on promotional depth, stricter return-on-investment requirements on marketing spend, and closer management of operational costs.
 
THE NEW WAREHOUSE – SHORT-TERM COSTS, LONG-TERM GAINS
During the quarter, we ramped-up our new automated warehouse to new levels. This resulted in higher-than-expected costs related to onboarding and training, partial shipments during the transition period, and increased packaging and freight expenses. During the quarter onetime costs associated with new facility where SEK 4,2m (FY 15,8) and the total one-offs costs summed up to SEK 6,9m (FY 19,9).
 
Importantly, the investment is already delivering results. With the new automation we significantly reduces how many times we touch the products compared to our previous setup, and the new warehouse handled the peak season volumes while maintaining an excellent customer experience. This infrastructure gives us a structural cost advantage that will benefit us for years to come.
 
A STRONG POSITION WITH CUSTOMERS AND SUPPLIERS
Our growth in a challenging market underscores the strength of our position. Brand awareness and customer satisfaction reached all-time highs during the quarter. Engagement in the Lyko app continues to grow, with our Community generating more than 21 million visits in November alone.
 
Our suppliers recognize that Lyko is one of the few players demonstrating market share gains in the Nordic beauty market. This opens doors for launches, partnerships, and deeper collaboration. We see increasing interest from brands that value partners who build their brands, not just move their products. This is where Lyko excels.
 
LOOKING AHEAD – A CLEAR PLAN FOR 2026
We do not anticipate any major investment projects requiring capital expenditure at the levels seen during our recent capacity build-up. Our focus now is on execution, simplifying, optimizing, and fully leveraging the assets we have built. Many of these are AI-driven, enabling continued efficiency gains.
 
To improve efficiency, we have closed our local offices in the Netherlands and Germany and will now manage these markets centrally from our Nordic headquarters. This allows us to maintain our presence and continue developing these markets while reducing overhead.
 
Entering 2026, we have a clear plan to restore profitability while continuing to strengthen our market position. Looking at January, we are seeing a normalization of both average order value and gross margins, which are tracking in line with prior year levels.
 
We combine e-commerce leadership, strong supplier relationships, best-in-class logistics, and a store concept that continues to prove its relevance.
The task ahead is clear - translate our strong customer position into sustainable, profitable growth. We know what needs to be done, and we are doing it.