Risenta is one of Sweden’s best-known brands in healthy foods and has been established for over 85 years. Midsona’s acquisition of Risenta includes the brand and inventory of finished goods, and during the second half of the year also related production equipment. The acquisition of the brand is being carried out by Midsona’s subsidiary Midsona Sverige AB. Production is planned to be integrated into Midsona’s existing production facilities. The purchase price preliminary amounts to 45 million SEK, financed with available liquidity. Midsona will also, at a later stage during the year, additionally acquire the associated raw material inventory.

“Risenta is a brand that fits well into our platform of well‑established brands with strong positions within healthy foods on the Nordic market. It is a brand born from a passion for good and healthy food, much like several of our existing brands, and we see multiple synergies expected to create value for Midsona, our customers, and not least our shareholders,” says Henrik Hjalmarsson, President and CEO at Midsona.

Midsona views the acquisition as an opportunity to further strengthen its position as one of Sweden’s leading companies within healthy foods. The brand’s market presence in Sweden and its product portfolio complement and reinforce Midsona’s position in several growing categories such as seeds and kernels, as well as healthy snacks.

“The sale of Risenta is a strategic decision to sharpen our focus on World Foods and Tex Mex. At the same time, we ensure that the well-known Risenta brand continues to develop where it fits strategically,” says Lenita Ingelin, SVP Branded Business Area at Paulig.