NoHo Partners acquires Jungle Juice Bar

NoHo Partners has acquired the majority stake of 75% in the smoothie and juice bar chain Jungle Juice Bar, which includes 41 units across Finland. The operations of Jungle Juice Bar will be reported as part of NoHo Partners as of 1 September 2025. The company’s founders, Noora and Petteri Fagerström, will remain as part-owners of Jungle Juice Bar.

“Jungle Juice Bar is an excellent addition to our restaurant portfolio in Finland and supports the group’s long-term growth targets. The company’s concept has proven its scalability, and the units will continue to be located in prime locations easily accessible to large crowds. We expect to see significant profitability-enhancing synergies, particularly in the procurement of ingredients and packaging, as well as in the unit locations. We will continue to develop the Jungle Juice Bar customer experience and concept, and we remain committed to maintaining the high product quality – together with the company’s skilled and motivated employees”, says Jarno Suominen, CEO of NoHo Partners.

“Vaaka Partners’ ownership created a solid platform for the company’s development and growth, and now the stage is well set for the next chapter. Over the years, Jungle Juice Bar has grown into a high-quality brand that will be further strengthened as part of NoHo Partners”, says Noora Fagerström, founder and part-owner of Jungle Juice Bar.

Jungle Juice Bar was founded in 2010, and it is the largest smoothie and juice bar chain in Finland. In 2024, the annual revenue of the company was approx. MEUR 12.5 and it employed approx. 300 people.

Additional information
Jarno Suominen, CEO, jarno.suominen@noho.fi (Executive assistant Niina Kilpeläinen, tel. +358 50 413 8158)
Jarno Vilponen, CFO, tel. +358 40721 9376
Sanna Sandvall, Head of IR & Communications, tel. +358 40760 0794

NoHo Partners Plc

NoHo Partners Plc is a Finnish group established in 1996, and it specialises in restaurant services being the creative innovator of the Northern European restaurant market. The company was listed in Nasdaq Helsinki in 2013 becoming the first Finnish listed restaurant company, and it has continued to grow strongly throughout its history.

The Group companies include some 250 restaurants in Finland, Denmark and Norway. The well-known restaurant concepts include Elite, Savoy, Teatteri, Sea Horse, Stefan’s Steakhouse, Palace, Löyly, Strindberg, Campingen and Cock’s & Cows. Depending on the season, NoHo Partners employs approx. 2,500 people converted into full-time employees, and in 2024, Group’s turnover amounted to approx. MEUR 430. Additionally, NoHo Partners acts as an active investor in Better Burger Society Group with a holding of over 50%. The well-known brands of Better Burger Society, that operates in the growing European premium burger market, are Friends&Brgrs and Holy Cow!. NoHo Partners’ vision is to be the leading restaurant operator in Northern Europe. More information is available at noho.fi/en.