“The launch will further scale our brands and make Pierce’s unique and appreciated offering accessible to even more riders across Europe. Amazon provides a complementary channel where we can increase visibility and drive sales efficiently and at an incrementally low cost. I am eager to see the achievements of what’s to come,” says Göran Dahlin, CEO of Pierce Group.

Pierce, Europe’s leading e-commerce company in motorcycle, motocross and snowmobile gear continues to broaden its reach – via the launch on Amazon – as part of its strategy to scale its platform and strengthen the position of its own brands. The launch on Amazon enables Pierce to access new customers and increase brand awareness across multiple European markets.

By leveraging Amazon’s marketplace and logistics infrastructure, including third-party fulfilment capabilities, the company can offer improved availability and faster delivery times, in areas where Pierce does not have presence currently. As part of the initiative, Pierce will introduce dedicated brand stores for its own brands, Raven (with e.g., apparel, helmets and protection) and Proworks (with e.g., tools, spare parts and equipment).

The shop-in-shop concepts are designed to maintain consistent brand experience, while enabling targeted marketing towards new customers. In addition to branded storefronts, the Amazon channel will support the sale of selected SKUs and campaign-driven products, contributing to improved inventory efficiency.

The rollout will focus on the European market, with potential to expand into additional regions beyond Europe over time.