Until now, Precise has operated under three different brands: Precise Biometrics (Precise) as the corporate brand and home of its biometric platform suite for fingerprint, palm, and face recognition; YOUNiQ for biometric access solutions in commercial buildings; and EastCoast as the company’s Visitor Management solution, following the acquisition of EastCoast Solutions in 2021. EastCoast has also been branded as YOUNiQ in selected international markets.

As part of the rebranding initiative, Precise will name all products under the unified Precise brand. The new structure includes:

• Precise Access – Replacing the YOUNiQ brand for biometric access solutions.
• Precise Visit by EastCoast – The rebranded Visitor Management solution, leveraging the strong market recognition of the EastCoast name in Sweden.

With more than 25 years of brand equity behind Precise, this strategic move will allow the company to better capitalize on its legacy while paving the way for future innovation and growth. The rebranding will be implemented as a cost-efficient soft launch throughout 2025. Legal company names, including Precise Biometrics AB and EastCoast Solutions AB, will remain unchanged.

Joakim Nydemark, CEO at Precise Biometrics, commented:
“Precise is a well-known brand for our biometric solutions, and in Sweden also for our broader offering and position as a public company. The decision to streamline our brand architecture is rooted in simplicity and clarity. Operating under a single brand makes it easier to communicate a compelling and consistent offering to our customers, partners, and the investor community. It removes internal complexity and strengthens our identity in a competitive global market.”