"Qliro's vision is to create a world-class experience for e-merchants and their customers. Welcoming more merchants on top of the 100 previously announced agreements shows our continued positive momentum in payment solutions", says Christoffer Rutgersson, CEO, Qliro. 

In 2024, Qliro continued to strengthen its position as the leading payment partner in the Nordic region. On 23 May 2024, it was announced that the company had signed agreements with more than 100 new e-merchants in 2024. 

Since then, Qliro has signed agreements with additional merchants in both the enterprise and SME segments. In total, the new merchants are expected to process more than SEK 500 million in annual payments volume within Unified Payments.
 
The new merchants include Pen Store Sthlm AB, which operates the popular e-commerce site for artists' materials penstore.se, and the fashion company c'est normal, founded by entrepreneurs Janni Delér and Jon Olsson. c'est normal's cap table also includes Fashion Tech Group, run by e-commerce professionals Björn Påhlman Spenger and Christian Goossens. 

"We look forward to starting to work with Qliro. This is part of our broad focus on the customer journey with the aim of increasing upselling as well as improving repurchase frequency and conversion", says Jacob Bergström, founder and CEO, Pen Store.  

"We are looking forward to working with Qliro to improve our customer experience and conversion. We never compromise on quality and focus on sustainability by creating products that last. This partnership reinforces our promise to always deliver the best for our customers", said Warner Nickerson, CEO, c'est normal. 

The majority of the new merchants are expected to go live with Qliro's new checkout in the second half of 2024.