Gothenburg, Sweden – April 30, 2025 – Smart Eye, the leading developer of DMS technology for the automotive industry, has received a new order for its AIS product – a complete hardware and software Driver Monitoring System for small-volume car manufacturers, commercial vehicles, and the automotive aftermarket. The customer, a European luxury sports car manufacturer, is now sourcing Smart Eye’s technology for a luxury SUV. 
   
AIS uses Smart Eye’s proven, automotive-grade Driver Monitoring System software, which has already been implemented in more than 2,000,000 cars on the road. Combined with Smart Eye’s proprietary new hardware, AIS provides an end-to-end driver monitoring system designed to detect driver impairment. Built with AI-based algorithms, the system improves overall road safety by detecting early signs of driver drowsiness or distraction. 
The new car model featuring Smart Eye’s AIS system is expected to go into production during the second half of 2025. 
 
“We are happy to once again expand our collaboration with an existing customer,” said Martin Krantz, CEO and Founder of Smart Eye. “The growing interest from small-volume OEMs, driven by upcoming regulations, is a clear testament to both the strength of our various product lines and Smart Eye’s firmly established position as the market leader.” 
   
Smart Eye has now received a total of 365 design wins from 23 OEMs. The combined estimated lifetime value from current design wins is now larger than SEK 8.660 billion. The estimated value over the product lifecycle from possible additional design wins with all 23 vehicle manufacturers is SEK 5.570 billion.