Gothenburg, Sweden – April 3, 2025 – Smart Eye, the leading developer of DMS software for the automotive industry, today announced a significant milestone: its first-ever design wins from a globally leading Japanese OEM. This marks a key expansion of Smart Eye’s customer base and opens the door to further collaboration with one of the industry’s most influential vehicle manufacturers.
 
Under the agreement, Smart Eye will deliver its technology as a software Tier 1 supplier — strengthening its position as a trusted direct partner to OEMs as it takes on a more strategic role in the automotive supply chain. 
 
Smart Eye’s DMS software will be integrated into two upcoming car models, with production scheduled to begin in mid-2027. The estimated revenue for the order is SEK 200 million, based on product life cycle volume projections. In addition, the upsell potential as a software Tier 1 supplier to this customer exceeds SEK 2.4 billion. 
 
The revenue for these design wins will begin impacting Smart Eye’s financial results already in Q2 2025. 
 
“This is a defining moment for Smart Eye,” said Martin Krantz, CEO and Founder of Smart Eye. ”Back in 2019, we recognized that driver monitoring systems were expanding beyond the premium segment into the mass market. We set our sight on a clear goal: to become the leading supplier to the highest-volume car manufacturers. Today, that goal is firmly accomplished – we are by far the largest supplier to the world’s leading automotive producers.” 
 
Smart Eye has now secured a total of 361 design wins from 23 OEMs, four of which are based in Japan. The combined estimated lifetime value from current design wins is now larger than SEK 8.535 billion. The estimated value over the product lifecycle from potential additional design wins with all 23 vehicle manufacturers is SEK 5.715 billion.