STRAX divested Clckr, Jewel and Fundamental as well as key customer contracts and the majority of the US organization to Matter Brands LLC in the beginning of April, 2024, paying for the assets by issuing new shares corresponding to a total of 40 percent of outstanding shares in Matter Brands, LLC.

The consideration of approximately MEUR 11 will be fully assigned towards the outstanding loans under the facility agreement with PCP. The sale will also lead to a capital gain of approximately MEUR 5.

About PCP
PCP is a Swedish-based European credit investor managing funds of around €4 billion, which acts as a strategic financial partner to family businesses and entrepreneurs. Founded in 2002, PCP provides tailored funding solutions for expansion, acquisition financing and refinancing. Over the last two decades, PCP has partnered with and invested in around 170 companies and helped them maximize their potential.

About Matter
Matter is a portfolio of premium tech accessories designed to improve the relationship between humans and their tech. The company is focused on protecting devices from their people, people from their devices and protecting the world from our waste. Our products are made of innovative materials and technology as well as cutting edge design. Our portfolio is made of authentic and purpose driven brands. We believe in trusted relationships with our consumers, retailers, and distributors. And we focus on top tier operations as well as excellence across our digital experiences. Our brands include Alara, phone cases that reduce exposure to potentially harmful electromagnetic fields; Atom Studios, industry-leading tech accessories rooted in sustainability, design and performance; Clckr, phone cases made with G-Form and Gadget Guard, screen protectors made with innovative science.