On 12 May 2026, Upsales will unveil the largest product release in the Company's history and set out its position as the AI sales platform for Nordic B2B companies.

For more than two decades, Upsales has helped Nordic B2B companies grow. The next generation of the platform is built around long-running AI agents that operate autonomously inside the customer's revenue organisation, executing prospecting, follow-up, CRM management and pipeline work continuously and in parallel. A new Upsales assistant works alongside every user. Together they enable what Upsales refers to as superhuman growth: a step change in sales output per representative, made possible by software that acts rather than software that only supports. In the Nordic B2B market, where sales teams are smaller and productivity per head is the primary constraint on growth, this reshapes the economics of revenue generation.

The new product will be demonstrated live on stage.

Programme
16:00 Welcome. Daniel Wikberg, CEO and Founder.
16:15 Product release Q2 2026. Live demonstration. David Dernulf, CTO.
16:35 The road ahead. Daniel Wikberg and Kristina Fridheimer, CFO.
16:50 Questions and answers.
17:00 Reception.

Attendance and webcast
Attendance in person is by registration only via www.upsales.com/launch. Registration closes on Monday 11 May 2026 at 10:00 CET. Seats are limited and allocated in the order registrations are received, with priority to institutional investors, analysts and media.
The presentation will be webcast live at www.upsales.com. A recording and the presentation materials will be made available on www.upsales.com following the event.