Over the past year, AI has fundamentally changed how Upsales works, enabling faster, more focused product development. As a result, the company has identified opportunities to streamline parts of the organization, and approximately 14 positions are expected to be phased out. The planned changes are subject to consultation with union representatives in accordance with Swedish labour law.

"This is not about reducing costs or changing our growth strategy," said Daniel Wikberg, CEO and founder of Upsales. "We have a profitable business, strong financials, aggressive product development roadmap and ambitious growth plans. And we continue to invest aggressively in strategic areas across product, sales, and marketing.
But as we adopt new ways of working, it becomes clear that our future organization needs different capabilities and profiles. AI is reshaping how we build, and thereby who we need on the team."

Wikberg added:
"The people affected are highly skilled and have made important contributions to our journey. We are deeply grateful for their work, and we will actively support them in finding new opportunities."

Upsales continues to position itself as a leader in AI-powered B2B growth, with an expanding product portfolio and a focus on helping executive teams drive smarter, faster decisions.