In his new role, Henrik will lead the continued expansion of our Professional Services team, which is responsible for delivering mission-critical projects to key clients. This appointment comes at a pivotal time for Upsales, following the launch of our AI Automation Platform and AI Agents earlier this year. As demand from our customer base for AI-driven solutions continues to grow rapidly, Henrik will ensure that Upsales delivers exceptional quality, speed, and business value across every engagement.

CEO Daniel Wikberg comments:

“We’re investing heavily in AI, not just in product development, but in making sure our customers succeed with it. Henrik’s expertise will help us scale our services organization while maintaining world-class delivery. His leadership will be instrumental in helping our customers unlock growth through strategic AI projects.”

This hire is part of Upsales’ broader strategy to accelerate Annual Recurring Revenue (ARR) growth and solidify our position as a category leader in AI-powered B2B revenue platforms. Our AI solutions are already transforming how companies forecast demand, identify new markets, and optimize positioning using real-time financial and market data.

Henrik Lillhage adds:

“I’m excited to join Upsales at such a transformative time. With the explosion in demand for AI-driven automation, the opportunity to help clients create real, measurable business outcomes has never been greater. I look forward to working with the talented team at Upsales to scale our services and deliver exceptional value to our clients.”

This strategic hire marks another step in Upsales’ mission to support CEOs and leadership teams in creating sustainable, data-driven growth.

For further information, please contact:
Daniel Wikberg
CEO & Founder, Upsales
+46 8 505 806 00
ir@upsales.com