(BEND, OR) USWE Sports AB is opening its first retail concept storefront in the USA, the USWE Sports Giant Loop Adventure Shop. Powersports packaging company Giant Loop was acquired by USWE Sports last year, and the company's warehouse now serves as the US base of operations for both brands.

The brands will host an open house on Wednesday, July 12 from 3:00 p.m. to 9:00 p.m. The new concept warehouse showroom is located at the Giant Loop headquarters at 63025 OB Riley Road, Suite 6 in Bend.

Customers will be able to try on and purchase USWE Sports hydration packs and backpacks, as well as USWE's new performance apparel for motorcycling, mountain biking and running. Motorcyclists are invited to ride to the Adventure Shop for help test fitting Giant Loop’s expedition-ready packing systems.

"Bend is the ideal location for our U.S. operations," said Jacob Westerberg, CEO of USWE Sports. "The outdoor lifestyle aligns perfectly with the primary target markets of both brands: cycling, trail running, skiing and motorcycling. We look forward to becoming an integral part of the local community of outdoor enthusiasts while introducing them to our benchmark-setting, innovative product designs."

Opening Event, Wednesday, July 12, 3-9pm 63025 OB Riley Road, Suite 6