The Board of Directors of Verkkokauppa.com Oyj has resolved to establish a new share-based incentive plan for the management of the company, including the CEO. The aim of the new plan is to align the objectives of the shareholders and the management in order to increase the value of the company in the long-term, to encourage the management to personally invest in the company’s shares, to retain the target group at the company, and to offer them a competitive incentive plan in which the participants may earn shares as a reward for performance and their personal investment.

The new Performance Matching Share Plan 2026–2030 includes three performance periods, covering financial years 2026–2028, 2027–2029 and 2028–2030. The Board will decide annually on the commencement and details of a performance period. The prerequisite for participation in the plan and receiving the reward is that the person allocates freely transferable Verkkokauppa.com Oyj shares held by him or her to the plan or acquires the company’s shares in a number determined by the Board of Directors.

The rewards from the plan will be paid partly in the company’s shares and partly in cash. The rewards will be paid by the end of May in the year following the end of the performance period. The cash proportion is intended for covering taxes and social security contributions arising from the reward to the participant. In general, no reward will be paid if a participant’s employment or service in the group ends before the reward payment. The CEO is obligated to hold 50 per cent of the reward shares until the CEO’s total personal shareholding in the company corresponds to the CEO’s annual salary.

The performance criteria in the first performance period 2026–2028 are the absolute and relative Total Shareholder Return of the company’s share (TSR). The achievement of the required TSR levels will determine the proportion out of the maximum reward that will be paid to a participant.

The target group of the first performance period consists of up to 10 persons. The gross rewards from the performance period correspond to the value of an approximate maximum total of 455,000 Verkkokauppa.com Oyj shares, including the proportion to be paid in cash. The final number of shares depends on the number of shares acquired by the participants and the achievement of the TSR levels.

Verkkokauppa.com Oyj
Board of Directors

For more information, please contact:

Panu Porkka
CEO
Verkkokauppa.com Oyj
panu.porkka@verkkokauppa.com

Elisa Forsman
Head of Investor Relations and Corporate Communications
Verkkokauppa.com Oyj
elisa.forsman@verkkokauppa.com
Tel. +358 44 206 6094

Verkkokauppa.com is an e-commerce pioneer that stands passionately on the customer’s side. Verkkokauppa.com accelerates the transition of commerce to online with Finland’s fastest deliveries and ultimate convenience. The company leads the way by offering one-hour deliveries to 2 million customers, a winning assortment and probably always cheaper prices. Every day, the company strives to find more streamlined ways to surpass its customers’ expectations and to create a new norm for buying and owning.

Verkkokauppa.com was founded in 1992 and has been online since day one. The company’s revenue in 2024 was EUR 468 million and it employs around 600 people. Verkkokauppa.com is listed on the Nasdaq Helsinki stock exchange.