Vertiseit brings Dise and Scala together under the Scala brand

Scala has nearly 40 years of heritage in Digital Signage software and has played a pioneering role in shaping the industry. Its global reach and strong recognition among partners, retailers and industry stakeholders will strengthen the combined business. Together, Scala’s brand and heritage and Dise’s technology, innovation and partner trust create a stronger platform for future growth.

“Bringing Dise and Scala together under the Scala brand combines Scala’s global reach and original partner-led heritage with Dise’s technology, innovation and strong partner trust,” says Sebastian Kryh, CEO of Scala.

The business will continue to follow Dise’s partner-first, partner-only strategy. This means Scala will be sold exclusively through selected and certified Scala partners. Scala’s role is to provide partners with the best in-store experience management platform and support them in creating digital in-store concepts and experiences for their customers. The ambition is to re-establish the Scala partner community as the driving force behind digital in-store innovation.

“Partner-first, partner-only is at the core of our strategy. We are committed to creating value for our partners and supporting their growth and long-term success,” says Sebastian Kryh, CEO of Scala.

Customers and partners can expect continuity in their relationships, mutual commitments and support. The existing Dise and Scala platforms will continue to be developed, with a gradual implementation of Vertiseit’s shared technology backend stack, IXM Grid.

Through the name change, Vertiseit creates a clearer market offering for the combined business under Scala, the industry’s best-recognised platform brand.