Alireza Tajbakhsh has extensive experience of leading fast-growing businesses and developing high-performing teams. He joined VetFamily as COO in September 2021 after six years as Group CEO of the media group Omnicom Media Group Sweden where the business doubled its turnover to SEK 3 billion and significantly expanded its service offering under his leadership. Prior to that, he spent eight years in various international leadership positions focused on innovation, digitalisation and growth within the publicly listed media company Modern Times Group (MTG). Alireza holds a Master of Science from the Stockholm School of Economics.

Alireza assumes his position on January 1, 2022, and succeeds Mikael Sjögren who after seven successful years as CEO of VetFamily has decided to step down.

“I regret but respect Mikael’s decision to step down and would like to thank him for his commitment and hard work in bringing VetFamily from a local start-up to a leading, global veterinary services platform with more than 2,900 member clinics across nine countries. At the same time, I am pleased to welcome Alireza as the new CEO of VetFamily and member of Vimian’s group management team. He is an experienced and appreciated leader with the right capabilities to build a strong platform for accelerated growth in both new and existing markets”, says Fredrik Ullman, CEO Vimian Group.

“This has been a very difficult decision to make. We have built a fantastic team over the past seven years, and it has been a truly amazing journey to lead VetFamily from an early stage through its international expansion and improved member offering. However, my family situation has changed in the past years and the timing is now right for me to change focus. I feel confident that Alireza is the right person to lead VetFamily in its exciting journey ahead”, says Mikael Sjögren.

VetFamily accounted for 9 percent of total revenues in Vimian Group per Q2 2021.