JULY – SEPTEMBER 2025

• Net sales increased with 19.5 percent to SEK 777.3 million (650.6). The organic growth was 18.5 percent.
• The adjusted gross profit amounted to SEK 283.5 million (234.3), corresponding to an ad- justed gross margin of 36.5 percent (36.0).
• Adjusted EBITA increased with 20.0 percent to SEK 66.8 million (55.6) and the adjusted EBITA margin amounted to 8.6 percent (8.5).
• Adjusted EBIT increased with 20.8 percent to SEK 62.5 million (51.8) and the adjusted EBIT margin was 8.0 percent (8.0). 
• The reported result for the period amounted to SEK 11.6 million (18.4). The discrepancy is primarily due to higher tax expenses related to variations between reported and taxable income.
• The cash flow from operating activities was SEK 67.8 million (28.6). 

JANUARY – SEPTEMBER 2025

• Net sales increased with 30.0 percent to SEK 2 171.6 million (1 670.1).
• The adjusted gross profit amounted to SEK 778.4 million (650.2), corresponding to an ad- justed gross margin of 35.8 percent (38.9).
• Adjusted EBITA increased with 35.1 percent to SEK 142.9 million (105.8) and the adjusted EBITA margin amounted to 6.6 percent (6.3).
• Adjusted EBIT amounted to SEK 131.6 million (95.9) and the adjusted EBIT margin was 6.1 percent (5.7). 
• The reported result for the period amounted to SEK 38.4 million (28.2).
• The cash flow from operating activities increased immensely to SEK 99.6 million (51.6). 

COMMENT FROM THE CEO
“WeSports continues to deliver strong growth and improved margins - a result of our winning culture, focused business development, specialist assortment and cost discipline across our entrepreneurs and subsidiaries…

… At the same time, strong cost control was maintained, with a lower proporon of personnel costs relative to sales, contributing to the highest adjusted EBITA margin in WeSports’ history…

… We enter the fourth quarter even stronger, with very favorable conditions and a clear plan and direction going forward. We continue to see significant growth opportunities in our existing markets and sports categories, where we are already market leaders in several of them,” says Ted Sporre, CEO of WeSports Group.
 

IMPORTANT EVENTS DURING AND AFTER THE QUARTER

• As announced in September, the Company conducted the acquisition of Sportsmaster, strengthening its position in the Norwegian fitness equipment market and adding strategically important own and controlled brands. The Sportsmaster Group has revenues of approximately NOK 240 million LTM and will be consolidated as from October 2025.
• After the end of the reporting period, an exclusive partnership was entered into with Nike Strength regarding the distribution of their premium line of fitness equipment.
• After the end of the reporting period, a strategic partnership was also entered into with Cycle Group Oy, owner of Pyörävarikko, Finland’s leading specialist bicycle retail chain. The partnership entails close collaboration and includes an option to acquire a majority stake in the company over time.
• As mentioned in the previous interim report, an internal restructuring activity was carried out as the outdoor operations from Nordic Outdoor & Sports Group was acquired by Vartex AB and its cross-country skiing operations was acquired by Active Sports Nordic AB. This implies that WeSports gathers its strength in each area, with a focus on offering customers the best assortment, extracting synergies and continuing to grow profitably. 

 

CONTACT
Ted Sporre
CEO, WeSports Scandinavia AB 
+46 737 09 23 88
ted.sporre@wesportsgroup.com 
 

ABOUT WESPORTS GROUP
WeSports Group is a Nordic sports equipment specialist group. We hold leading market positions in the most attractive sports categories, such as cycling, fitness, running, hockey, floorball, skiing, and outdoor. WeSports Group targets elite athletes and active individuals through online- and physical stores, while distributing own- and external brands. We acquire and develop specialist companies, allowing them to operate independently, within a decentralized structure, and take advantage of shared infrastructure and strategic support. 
 
Read more about WeSports Group: www.wesportsgroup.com